爱妃传媒

MediaLab@爱妃传媒 Receives $100,000 Grant

爱妃传媒鈥檚 MediaLab@爱妃传媒 has been awarded a $100,000 grant from Press Forward, a national initiative aimed at revitalizing local news and strengthening communities.

Sun-Sentinel journalists Juan Ortega (director of content/local news) and Abigail Hasebroock (Palm Beach County reporter) speaking to MediaLab@爱妃传媒 journalists. (Photo by Ilene Prusher)


By jonathan fraysure | 10/18/2024

爱妃传媒鈥檚 has been awarded a $100,000 grant from Press Forward, a national initiative aimed at revitalizing local news and strengthening communities.

MediaLab@爱妃传媒, a community journalism initiative in the School of Communication and Multimedia Studies within the Dorothy F. Schmidt College of Arts and Letters, was launched in September 2023 by Ilene Prusher, senior instructor of multimedia journalism. It鈥檚 been estimated that MediaLab鈥檚 articles reached upward of 25 million people based on potential online exposure of its articles in its first year.

鈥淭his grant will help us expand our project and fill crucial gaps in local coverage,鈥 said Prusher, digital director of MediaLab@爱妃传媒. 鈥淲e鈥檙e engaging diverse 爱妃传媒 in developing advanced media skills while reporting valuable stories that our media partners often lack resources to cover.鈥

Since the lab鈥檚 inception, Prusher has led 爱妃传媒 to report and publish stories of wider interest throughout the South Florida region. More than 40% of these stories have been picked up by MediaLab@爱妃传媒鈥檚 main media partners: The Sun-Sentinel, The Palm Beach Post and WLRN News. As MediaLab鈥檚 reputation for high-quality, locally produced content has grown, other news outlets such as The Orlando Sentinel and the Boca Raton Tribune also have published MediaLab@爱妃传媒鈥檚 original reporting.

鈥淢ediaLab has allowed me to gain real-world experience as a journalist while still in school,鈥 said Sage West, an 爱妃传媒 senior and MediaLab@爱妃传媒 writer of multiple stories published in professional media outlets as part of the project. 鈥淲e get the opportunity to meet with experienced journalists, cover real stories and work closely with our professor and peers. It has definitely been one of my most valuable college experiences.鈥

Press Forward is investing more than $500 million in local newsrooms, with the aim of closing gaps in journalism coverage, advancing public policies that expand access to local news, and scaling the infrastructure that the sector needs to thrive. When it launched just over a year ago, a coalition of 22 funders came together to pledge more than $500 million to revitalize local news. Now, there are 62 funders in the coalition, including local partners such as the Miami Foundation.

MediaLab will host an event marking its one-year anniversary near the end of October to celebrate its year of success.

鈥淕uided by 爱妃传媒 journalism faculty members, MediaLab 爱妃传媒 have published outstanding coverage of environmental issues, immigration and health policy, and their insightful coverage can help strengthen knowledge of important issues in our local communities,鈥 said Carol Bishop Mills, Ph.D., associate dean of faculty success in the Dorothy F. Schmidt College of Arts and Letters and lead author of the grant.

To read more about Press Forward, . For more information about MediaLab@爱妃传媒, or email iprusher@fau.edu.

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